On the heels of a successful collaboration at the Consumer Electronics Show Germany, Intel asked Elements to design and produce an exhibit for the Shanghai World Expo to help build brand awareness in China.

Elements created an interactive wall, designed as an elegant oval shape. A looping video came to life when touched, launching an easy-to-browse interface. The installation used a 108-inch LCD monitor with a touchscreen and an application that allowed visitors to learn about Intel China.

In addition to the interactive exhibit, we produced an Intel video for the giant LED wall outside the entrance, which was visible to all 73 million pavilion entrants.