GOOD IS THE ENEMY
OF GREAT.
Information Center for a Leading Business Mind
Jim Collins is a student and teacher of what makes great companies thrive in the business and social sectors. He is also a Socratic advisor to leaders worldwide. The Good to Great Company looked to Elements to create a website library and portal to a diverse media collection.
OUR ROLE
Visual design
Responsive website design
Website development
Animation
Illustration
Students of his work are treated to archives of video, audio, working tools, and book and monograph descriptions. A digital map shows the way through a business landscape featuring a playful cast of concept characters and icons.