A glimpse into the future
Intel asked Elements to create a digital automotive experience that would simulate how driving will be different five years in the future for both drivers and passengers.

Following extensive research and use case testing, we designed and produced an interactive experience that showcased Intel's vision of the driving experience as it evolves with technological advances.

A set of automotive icons, along with digitalized environments encouraged participants to navigate a new driving experience.

OUR ROLE
Market research
Concept development
Brand messaging
Visual design
UI design
Application development
Animation
Audio production
Copywriting
Technical support
After the exhibit's success at the global CES tradeshow, Intel requested a traveling version of the interactive experience.