Attract and interact
Applied Materials is the global leader in developing semiconductor equipment, services, and software solutions. Elements created a vibrant experience for Semicon West, the world's largest supply chain semiconductor exposition, allowing visitors to visualize, respond to, and interact with Applied Material's latest technology.
Four satellite towers installed throughout the exhibition hall were connected by streaming animation and timed lighting effects that synched up from tower to tower. At the base of each tower, visitors were invited to engage in an innovative augmented reality experience demonstrating semiconductor manufacturing processes.
OUR ROLE
Concept development
Brand messaging
Visual design
Print design
Audio design and production
Video design and production
Animation
Application development
Technical direction
Concept development
Brand messaging
Visual design
Print design
Audio design and production
Video design and production
Animation
Application development
Technical direction
Augmented Reality
The four towers showcased developing technology such as advanced patterning, wafer level packaging, the latest transistors and interconnect. Participants held a card with a QR code that played an animation and allowed you to control the views in 3D while the animation played.
Elements produced the print and marketing collateral for the event, as well as targeted direct email campaigns and international videos in 4 different languages. The main booth design included an animation/product video tower and a real-time messaging wall streaming press quotes, tweets, and attendee input.
The Future of Semiconductors
Each tower showcased a different semiconductor inflection with videos/animations showcasing developing technology and end uses.
