Veterans Affairs Campaigns
Veterans Hospital
Our Role
Concept
Visual design
Print Production
Copywriting

Elements worked with the Veterans Administration (VA) to create informational posters and videos aimed at vets returning from duty. This population can struggle with Post Traumatic Stress Disorder (PTSD) when returning to civilian life.

Over 30% of service people start smoking while on a tour of duty. The VA asked Elements to design a motivational brochure to encourage female vets to quit smoking. Compelling facts were conveyed in a friendly and accessible format.

These PTSD posters draw awareness to the fact that women are twice as likely to suffer from this disorder following a tour of duty. The posters educate women vets about the support services that are available to them at the VA Hospital.

This Stop Smoking kit was aimed at women, providing health facts, words of support, and checklists to help vets kick this deadly habit.