Cheer Campaign
Luna Bar
Our Role
Interactive design
Application development
Integrated marketing
Print collateral
Exhibit staging
Show support

Elements designed and produced a promotional campaign for Luna Bar that engaged attendees in creating their own cheer cards for the Nike Women's Half Marathons in San Francisco and Washington DC.

Nike Pavillion visitors stepped up to 4 iPads at the Luna Bar booth and entered a custom message which was printed on a branded poster. Runners made cards for themselves or fellow race participants as keepsakes, and friends and family made cards to cheer on their loved ones.

This campaign generated a huge brand presence throughout the race, which had an estimated 40,000 runners and additional support staff. A social media campaign generated initial interest, including Facebook and Twitter contests for the most clever cheer cards.