Applied Inflection Launch
Silicon Systems Group
Our Role
Concept development
Brand messaging
Visual design
Print design
Audio design and production
Video design and production
Application development
Technical direction

Applied Materials is the global leader in developing solutions for semiconductor equipment, services, and software. For Semicon West, the world's largest semiconductor supply chain exposition, Elements created a vibrant experience that allowed visitors to visualize, respond to, and interact with Applied Material's latest technology.

Four satellite towers placed around the exhibition hall were connected by streaming animation and timed lighting effects synched up from tower to tower. At the base of each tower, visitors were invited to engage in an innovative augmented reality experience demonstrating semiconductor manufacturing processes.

Elements produced all of the print and marketing collateral for the event, as well as targeted direct email campaigns and international videos in 4 different languages.

The main booth design included an animation / product video tower and a real time messaging wall streaming press quotes, tweets, and attendee input.

Applied Material's complex manufacturing processes were literally brought to life in the palms of attendees' hands through augmented reality. The Semiconductor Industry Association called the exhibits "an amazing 3D demonstration on how transistors are made."